賽普拉斯預計將在韓國利用其在可編程技術領域20年的經驗和Broadline芯片公司增加滲透賽普拉斯的專有解決方案。 2008年11月4日加利福尼亞州圣何塞消息——賽普拉斯半導體公司（紐約證券交易所代碼： CY）當天任命YD Lim擔任韓國地區(qū)賽普拉斯高級銷售總監(jiān)及經理。 作為broadline提供商，并就職于專門從事可編程解決方案的公司，Lim帶來了20多年的在半導體產業(yè)的銷售和市場營銷經驗。最近地，在過去的8年里Lim在Altera Korea擔任country manager和銷售總監(jiān)。在Altera，他使公司收入增長超過250﹪，并設立Altera作為韓國的clear PLD leader ，并占有50﹪以上的市場份額。在 Altera的之前，Lim是美國國家半導體公司銷售經理和世界的客戶經理。在韓國他還擔任德州儀器模擬和邏輯市場營銷經理，并在金星電子公司作應用程序工程師開始他的職業(yè)生涯。Lim獲得韓國Kyunghee大學的B.S.E.E學位. 賽普拉斯全球銷售高級副總裁李本說：“我認識YD十幾年了，他了解韓國市場和它的增值能力，為客戶提供可編程解決方案是首屈一指的”。 “我相信他可以驅動強勁增長，韓國是賽普拉斯的一個非常重要的市場。 ” Lim說“ Cypress的產品組合是非常令人興奮的;獨特的PSoC ®系列輔之以強有力的陣容，專有解決方案如USB接口，可編程的時鐘，和創(chuàng)新的記憶系統(tǒng) ”。 “在韓國我渴望與客戶一起工作采用Cypress的技術幫助他們建立贏得系統(tǒng)和解決方案。 ” 關于賽普拉斯 賽普拉斯于1982年成立，總部設在加利福尼亞州圣何塞。聚集在圣何塞園區(qū)內的部門有：執(zhí)行管理小組；四個產品系列部門（包括存儲器產品、數據通信、個人通信與時鐘技術部門）；研發(fā)部門；以及銷售、市場營銷與總務部門。該公司主要為個人、網絡接入、企業(yè)、城域交換和通信系統(tǒng)核心部分、工業(yè)、太陽能以及車載系統(tǒng)應用開發(fā)高性能IC。 [font=times]original text [/font] [font=times]Cypress Appoints Industry Veteran YD Lim Area Sales Director for Korea[/font] [font=times][color=#708090]Expected to Increase Penetration of Cypress‘s Proprietary Solutions Using 20 Years of Experience in Programmable and Broadline Chip Companies in Korea. SAN JOSE, CA, Nov. 4, 2008 —— Cypress Semiconductor Corp. （NYSE: CY） today named YD Lim as Senior Director of Sales and Country Manager for Cypress Korea. Lim brings 20 years of experience in sales and marketing in the semiconductor industry, having worked with companies specializing in programmable solutions, as well as broadline suppliers. Most recently, he was country manager and sales director at Altera Korea for the past eight years. At Altera, he grew revenue over 250 percent, and established Altera as the clear PLD leader in Korea with more than 50 percent market share. Prior to Altera, Mr. Lim was sales manager and worldwide account manager at National Semiconductor Corporation. He also served as analog & logic marketing manager at Texas Instrument in Korea, and started his career as an application engineer at Gold Star Electronics. Lim holds a B.S.E.E. from Kyunghee University in Korea. "I‘ve known YD for over ten years. His knowledge of the Korean market and his ability to add value to customers with programmable solutions are second to none" said Ben Lee, Cypress Senior Vice President of Worldwide Sales. "I am confident that he can drive strong growth in Korea, a very important market for Cypress." "The Cypress product portfolio is very exciting; with the unique PSoC® family complemented by a strong line-up of proprietary solutions such as USB, programmable clocks, and innovative memories" said Lim. "I am eager to work with customers in Korea to help them build winning systems and solutions using Cypress technology." About Cypress Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® Programmable System-on-Chip™, USB controllers, general-purpose programmable clocks, EZ-Color HB-LED controllers, and memories. Cypress also offers wired and wireless connectivity solutions ranging from its WirelessUSB™ radio system-on-chip, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, lighting, industrial, and solar power. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com. [/color][/font]