2008年3月4號消息，賽普拉斯半導體公司（NYSE: CY）于當天宣布Alfred Chow已被任命為亞洲營銷應用區(qū)域主管。Chow將負責所有在亞洲推出的營銷活動，并與在亞洲的分銷商們緊密合作。他將促進新用戶收購，提供培訓，網絡營銷，公共關系及PSoC®的技術支持和其它賽普拉斯的產品。Alfred Chow服務于副總裁Geoff Charubin。 Chow擁有15年的行業(yè)管理經驗，在Xilinx擔任亞太地區(qū)產品解決方案營銷高級經理時加入的賽普拉斯，主要負責對外的營銷策略，相關活動，培訓和媒體策劃。在Xilinx之前，Chow是亞太地區(qū)Synopsys的銷售經理，是ATI技術的IC設計者。Chow曾分別從Wisconsin大學和Toronto取得BSEE學位和MSEE學位，并從香港大學取得MBA證書。 Chow說：“在亞洲推廣賽普拉斯的計劃解決方案這是一個絕好的機會，PSoC產品不像市場上的其它產品，是適用于亞洲客戶的理想產品。我盼望著與合作伙伴，還有客戶們一起合作共同推動賽普拉斯在此領域內的發(fā)展?！? Charubin說：“Alfred擁有良好的亞洲背景和成功經驗，相信他能將賽普拉斯在亞洲的發(fā)展帶上一個新臺階，我們歡迎他加入我們這個小組，盼望著他能夠領導其小組做出非常卓越的成績?！? 關于賽普拉斯 賽普拉斯于1982年成立，總部設在加利福尼亞州圣何塞。聚集在圣何塞園區(qū)內的部門有：執(zhí)行管理小組；四個產品系列部門（包括存儲器產品、數(shù)據(jù)通信、個人通信與時鐘技術部門）；研發(fā)部門；以及銷售、市場營銷與總務部門。該公司主要為個人、網絡接入、企業(yè)、城域交換和通信系統(tǒng)核心部分、工業(yè)、太陽能以及車載系統(tǒng)應用開發(fā)高性能IC。 [FONT=times] original text [/FONT] [font=times][Color=#708090]HONG KONG, March 4, 2008 —— Cypress Semiconductor Corp. （NYSE: CY） today announced that Alfred Chow has been appointed regional director of Marketing and Applications for Asia. Chow will be responsible for all marketing launch activities in Asia, and will work closely with Cypress‘s distribution and catalog partners in Asia. He will drive new customer acquisition, training, web marketing, public relations and technical support for PSoC® and other Cypress products. He reports to vice president of Global Marketing and Applications, Geoff Charubin. Chow has over 15 years of industry experience. He joins Cypress from Xilinx, where he was senior product solutions marketing manager of Asia Pacific. In his role at Xilinx, he was responsible for outbound marketing strategies, collateral creation, training and media strategies. Prior to Xilinx, Chow was Asia Pacific sales manager for Synopsys and was an IC designer for ATI Technology. Chow holds a BSEE degree from the University of Wisconsin, an MSEE from the University of Toronto and an MBA from the City University of Hong Kong. "The opportunity to market Cypress‘s programmable solutions in Asia is very exciting," said Chow. "The PSoC products are unlike anything else on the market, and are an excellent fit for the needs of Asian customers. I look forward to working with our partners and customers to drive strong growth in the region." "Alfred has the right background and track record of success to take our programs in Asia to the next level," said Charubin. "We welcome him to the Cypress team and look forward to outstanding results from him and his team." Photo A photo of Alfred Chow may be downloaded from www.cypress.com/go/40. About Cypress Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value." Cypress offerings include the PSoC® Programmable System-on-Chip™, USB controllers, general-purpose programmable clocks, EZ-Color HB-LED controllers, and memories. Cypress also offers wired and wireless connectivity solutions ranging from its WirelessUSB™ radio system-on-chip, to West Bridge™ and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, lighting, industrial, and solar power. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.[/color][/font]